The popularity of sushi in Mexico City, Puebla and Veracruz, Mexico may have its origin in the innovative efforts of entrepreneur Omar Yunes. At age 21, he became a franchisee of Sushi Itto, a Japanese food chain, and he now owns 13 franchise units or about 10 percent of the brand. In a spirited competition, he won the Best Franchisee in the World (BFW) award in historic Florence, Italy in December.
Accepting an Award with Class and Distinction
With the grace and understanding of an accomplished entrepreneur, Yunes attributes his success to his employees and the brand of his franchise. At the award ceremony, he thanked Sushi Itto for the freedom to innovate and his 400 workers who serve the public with a quality product. The CEO of Sushi Itto confirmed that Yunes’ approach to franchising is one that the company recommends. It is a joint effort that strives to provide excellent customer service, unsurpassed hospitality and great flavor, traits that the award supports and recognizes.
Sharing Fame with Mexico
The country may benefit from the fame and recognition that the BFW brings to Yunes. It generates global attention on the Mexican franchising industry, brands and products instead of focusing only on a national or regional basis. Market analysts theorize that it may increase investments in Mexico that can broaden awareness of a unique culture and bring benefits to the local population.
Receiving a Prized Award
The cherished award that the BFW bestows on Yunes recognizes the influence that his management style brings to the franchising industry. The competition evaluates each franchisee on the ability to change the network with contributions that increase the knowledge base, advance methods of employee motivation, establish an outstanding business model and lead to financial savings. The excellent standard that his approach sets may enact changes in the relationship that typically exists between a franchise and its franchisees, according to an event organizer.
Competition for the award came from 34 countries, including Argentina, Brazil, France, Hungary, Italy and Portugal as well as Mexico. As an international event, the Best Franchisee of the World focuses on both the franchisor and its franchisee. It honors entrepreneurs who demonstrate excellence in adhering to the values as well as the mission of the franchisor. The award serves as a motivational and inspirational guide to those who seek to provide the highest level of service to consumers. Its ultimate goal is to gratify everyone who devotes dedicated effort every day to capitalizing their knowledge and expertise.
Generating Awareness of Mexican Real Estate
The attractiveness of owning a home in Cozumel is appealing to American, Mexican and Canadian real estate investors in almost equal proportions. The Caribbean island that is off the coast of Mexico’s Yucatan Peninsula draws expatriates, snowbirds and diving enthusiasts. After suffering financial setbacks during the global economic downturn in 2008, real estate on the sun-drenched, picturesque island started to attract buyers again in 2016.
Prices for condominiums range from $300,000 for a two-bedroom unit to as much as $450,000 to $565,000 for three bedrooms. Houses list for $1 million or more, and a home with a significant amount of property went on the market for $2 million. Luxurious abodes punctuate the lush greenery and palm-accented landscape. A major stop for cruise lines, Cozumel has an international airport as well as a fashionable seaport. Tourists enjoy visiting the beaches and bars, riding jet skis, dining and shopping in the blossoming San Miguel area.