Microsoft’s Chief, Joe Belfiore, for Windows 10 stated that the tech giant would no longer focus on developing new hardware and features for the Mobile Version of the Operating System. Joe said that he had already made the switch and is using Android now. It marks the end of Microsoft trying to enter the smartphone market. HP which manufactured mobile devices that run on Windows OS said it has no plans to continue developing the devices. The announcement came two weeks after Bill Gates, the founder of Microsoft, disclosed that he had made a transition to Android.
The firm tried to attract users for the mobile version of Windows 10 by allowing them to run the applications on both their personal computers and mobile phones. However, it seems that the concept did not fascinate the potential users and convince them to acquire smartphones running on windows. Statistics on the shipment of smartphones indicate that Microsoft’s Smart Phone devices shipments accounted for just 0.03 percent.
A market analyst said that it was evident sometime back that Microsoft will not be successful in the smartphone market. The first challenge that faces the firm is the low number of devices that were running on Microsoft’s Operating System. The fact made it unattractive to operators and retailers across the globe. On the other hand, iOS and Android were providing the users with this benefit. It made it hard for Microsoft to convince them to ditch those platforms and move on its own.
However, the Windows 10 chief made an assurance that they will continue to support the different companies that were using the platform. They include companies such as Wileyfox in the United Kingdom and Trekstor of Germany who unveiled new devices that will run on Microsoft’s platform. Microsoft will provide these companies with fixes for bugs and security updates among others. He said that before giving up Microsoft has made an effort to develop the platform. The firm offered incentives to different tech firms to develop apps that run on Windows 10. Among the incentives was going ahead and writing code for their apps. However, most of these firms never bothered citing the low number of users of the platform.
The firm is not giving up in the smartphone market. It’s developing a new version of Windows 10 that will enable different types of third-party applications to run.