Avanca Reviews Crowdfunding Campaign with NewsWatch TV

Avanca, a Dutch technology company, talks about their experience working with the team at NewsWatch TV

This review is about our experience with NewsWatch TV and working with them during two crowdfunding campaigns.   We launched our crowdfunding campaign on Indiegogo to help receive funding for our Sirius B pocket PC. The goal was set at $10,000 over a 30 day period, and as we wanted to ensure that our campaign was a success, we hired NewsWatch to help promote it.  We wanted to make sure it was being promoted heavily, as an Indiegogo campaign has to hit its goal within 30 days or no money is received by us.  We chose a package with NewsWatch to have them produce and air a one minute promotional segment as part of the NewsWatch TV Reviews to help boost our Indiegogo campaign. The segment aired on their tv show, and it received national exposure in the US on both the NewsWatch national television show, as well as through all of their online channels.

 

It’s great working with NewsWatch, this is actually the second time working with NewsWatch and we love it.  The team is great and the support is fantastic, and we saw great results from working with them.  The first time we worked with NewsWatch we did it to launch our crowdfunding campaign for a complete windows PC that fits in your pocket, and it was the reason the crowdfunding campaign was successful.

 

Our Results

NewsWatch was the reason our second Indiegogo campaign was a tremendous success.  It raised $456,551 and achieved 2,939% on our goal in the 30 day period.  This was over 29 times more money than we had set out to achieve.  We used the NewsWatch segment to help promote the campaign, and had it air simultaneously with the crowdfunding project. Our video on NewsWatch was seen in over 200 U.S. markets and reached over 96 million households, airing across the US, which really helped reach as many people as possible who were interested in our product.  The online campaign that Newswatch did for our review also received over 1 million online impressions, which was great to help promote our crowdfunding campaign. Its great working with NewsWatch, we really love it. We would highly recommend working with the NewsWatch team.

 

About the Campaign

We hired NewsWatch TV on two separate occasions to promote our crowdfunding campaigns.  The first time, we were able to do everything without ever having to leave our offices. We shipped them the product and they handled the rest, from story-board, to filming, and all the way through to creating the reviews and airing it on TV and social media.  It was really great, as we were in the middle of a huge campaign so didn’t have much time to devote, and they handled everything and took a ton of the worry away from us.

 

The second campaign was a little more involved.  For this one we were exhibiting at IFA, a worldwide technology conference in Berlin, Germany.  We wanted to have NewsWatch come out to Germany to film our booth and our new product launch, and it was so exciting when they sent their producers and production team all the way to Europe to capture our footage.  They did an excellent job interviewing and filming our product on-location in Berlin, and the final video turned out great as a result.  The NewsWatch review that they filmed in Berlin is what we used to promote the crowdfunding campaign, and it turned out to be a great success.  The team is extremely professional and the work they do is fantastic.  They are experts at capturing exactly the message we are looking to create and the results of the campaign helped us drastically over achieve and raise more money than we had set out to in our crowdfunding campaign.

 

About Us

We are a Dutch technology company founded in 2008. For us, it is all about smartphones, tablets and laptops. We develop accessories and gear for all types mobile devices. Our passion is in good design, but the products really have to work too. In the last few years we have expanded across Europe, Africa and Asia. We are the fastest growing hardware company in Europe, Africa and the Middle-East and are growing, everyday, and are an award-winning designer and manufacturer of mobile lifestyle accessories. We regularly exhibit at major tradeshows and technology conferences around the world, including IFA in Berlin.  IFA is one of the world’s largest tradeshows for consumer products, electronics, and home devices.  It takes place every year in Berlin and has been going on since 1924.  We also exhibit at other major technology tradeshows, showcasing our latest innovative solutions and technology products to consumers from all over the world to enjoy.

 

If you want to learn more about us, check us out at http://www.avancaproducts.com

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